David Friederich Named Managing Director for The Whitley
The Whitley announced David Friederich as Managing Director of the upcoming hotel. In this role, Friederich will be responsible for managing the hotel’s day-to-day success and overseeing all operational aspects of the 507-room property, introducing guests to the hotel’s welcoming combination of southern hospitality and chic sophistication.
“As we bring The Whitley to life and usher in a new generation for one of Buckhead’s most storied addresses, we’re excited to have David Friederich join our team,” said Gerald Barrack, senior vice president, operations and hotel transitions, HEI Hotels & Resorts. “With more than 20 years of luxury management experience, Friederich’s thorough understanding of, and vision for, the luxury space will help us solidify The Whitley as a truly iconic, sophisticated and hospitable haven in Atlanta.”
A seasoned leader and innovator in the hospitality realm, Friederich joins The Whitley after six years with the Kessler Collection, most recently as Corporate Vice President of Operations. Previously, Friederich served as Regional General Manager overseeing The Kessler Collection’s Orlando-area properties, and before that as General Manager for the hotelier’s Grand Bohemian Orlando – one of Condé Nast’s “Top Hotels in Florida.” Prior to his time with the Kessler Collection, Friederich held management and director roles across a number of reputable luxury hotel and resort brands, including Rancho Valencia Resort, La Valencia Hotel, Keowee Springs Lodge and Spa, The Cloister Hotel at Sea Island, The Wigwam Resort and Four Seasons.
Following an extensive rebranding and refresh, The Whitley is scheduled to open its doors December 1, 2017, and is taking reservations today. Combining the rich history and Southern charm of the Buckhead neighborhood with the unmatched luxury and service of The Luxury Collection, The Whitley will treat guests from around the world to tailored stays featuring timeless, yet trendsetting chic design and gracious hospitality.