Starfleet Research: 23% of Hoteliers Plan to Upgrade Their Core Technologies
Its not surprising that, according to The 2017 Smart Decision Guide to Hotel Property Management Systems (click here to access), nearly one-quarter (23%) of hoteliers who have not upgraded their core technology capabilities within the past 3 years plan to do so in the next 12 months.
After all, next-generation hospitality technologies are empowering hoteliers with the ability to drive ever-increasing levels of efficiency and effectiveness in their operations, including ever-improving levels of guest service, unlike ever before.
As part of their technology modernization process, hoteliers are phasing out function-specific, standalone software programs that are unable to talk with one another. In their place hoteliers are deploying technologies that can connect and seamlessly share data. Combined, these technologies can automate all of the different functions that take place across the property and, if required, across multiple properties in a unified and integrated fashion.
With next-generation systems having migrated to the cloud, or having been built natively for the cloud, the grand movement to unify the disparate and fragmented technologies and data silos that has been underway for years, even decades, is now an achievable goal. Hoteliers are now coming to expect that all of their hospitality solutions, from the central reservations system or channel manager to the revenue management solution to the point of sale (POS) system to the guest response platform to the CRM and guest loyalty applications, will connect and interface and seamlessly share data in the cloud.
According to the research, 91 percent of hoteliers agree or strongly agree that technology platform interoperability and compatibility is a key success factor for hotel performance improvement, with the PMS encompassing virtually all aspects of hotel operations.
The benefits of a next-generation PMS are multifold. Streamlining operations across the organization and providing better management controls should lead to increased staff efficiency and reduce operational costs. Enhancing Guest Relationship Management capabilities should improve guest satisfaction, loyalty and retention. These improvements should be reflected in increased RevPAR and profitability.
Better data integration and accuracy should improve revenue management and channel management capabilities, also translating into favorable financial outcomes. And that, of course, is music to any hotel operator.
The 2017 Smart Decision Guide to Hotel Property Management Systems (click here to access) was independently produced, providing for unbiased, fact-based information. The underwriters are the following industry leaders: Agilysys, Infor, Maestro, Oracle Hospitality and Sabre.