Hilton Launches In-Room Wellness Concept – Five Feet to Fitness
Hilton (NYSE: HLT) has unveiled Five Feet to Fitness™, an in-room wellness concept that brings over eleven different fitness equipment and accessory options into the hotel room. The new room category makes it more convenient than ever for road warriors, exercise enthusiasts, and those who prefer to workout in private to maintain their routines while staying with Hilton. The rooms are part of Hilton’s innovation efforts to modernize the hospitality fitness experience and make it more inclusive for all by redeveloping fitness centers and offering fresh fitness concepts tailored to the hotel’s location and regular guests.
“A guest room that combines a sleep and fully integrated fitness experience delivers an impressive new dimension of convenience and personalization – an industry first,” said Ryan Crabbe, Senior Director, Global Wellness at Hilton. “Five Feet to Fitness has been thoughtfully engineered to serve as a guest’s personal wellness stage, complete with sports performance materials and best-in-class gym accessories. Guests will quickly realize we have gone much further than simply placing a piece of equipment in a room.”
The new room type features an indoor bike from British cycling innovator Wattbike that is used for either longer ‘indoor-cycling’ type exercise sessions or focused interval-training workouts. Next, dynamic Gym Rax™ functional training station provides apparatus and accessory that delivers unlimited strength, core, suspension and High Intensity Interval Training (HIIT) style workouts to guests.
At the heart of the concept is the Fitness Kiosk, a touch screen display embedded within the Gym Rax system where guests receive equipment tutorials and follow guided workout routines. In partnership with Aktiv Solutions, Hilton has created more than 200 bespoke fitness videos in categories ranging from Cardio, Cycling, Endurance, Strength, HIIT, Yoga, Stretch and Recovery.
“The variety of activity the room enables is motivating. One morning a guest can decide to roll out of bed for quick guided stretch and yoga poses. Then later that evening, he or she may return from a stressful day and take a brisk bike ride while catching up on a favorite show or the day’s business news. The room is made to suit the varied and evolving wellness habits of our guests,” said Mr. Crabbe.
The introduction of the fitness room is the biggest change in the fitness hospitality space since Hilton became the first major hotel company to standardize hotel gyms twenty years ago.
“We know that no matter how determined people are about making healthy decisions while at home, the ability to replicate those choices are often not as accessible as they should be while traveling. We’re creating choice and control for guests to drive their own fitness experience,” said Mr Crabbe.
Creating an exercise environment is only part of the new guestroom wellness experience. Five Feet to Fitness also offers a meditation chair for the mindful traveler, blackout shades for restorative sleep, Biofreeze to ease muscle tension, and a selection of protein and hydration beverage options.
Hilton’s Five Feet to Fitness is currently available at Parc 55 San Francisco – a Hilton Hotel and Hilton McLean Tysons Corner and is coming soon to markets including Atlanta, Austin, Chicago, Las Vegas, New York and San Diego.