Forgotten GenX Generation Leads Fall Travel Growth
Almost one in six GenXers plan to travel for business at least once this fall compared to about one in ten for both Millennials (born after 1980) and Boomers (born 1946-1964).
Americans of the GenX generation (born 1965-1980) plan to travel more this fall than their older and younger generational counterparts according to a national survey by D.K. Shifflet & Associates.
Almost one in six GenXers plan to travel for business at least once this fall compared to about one in ten for both Millennials (born after 1980) and Boomers (born 1946-1964). Boomer fall travel is down compared to last year while both GenX and Millennial travel is increasing.
“Boomer business travel is slowing as older business travelers appear to be handing over their business travel duties to their younger counterparts,” according to Chris Klauda, Vice President at D.K. Shifflet & Associates. “It is the GenX generation not the Millennials who are at the peak age for business travel. Increased revenue will come to travel marketers who can attract GenX business travelers to their destinations, hotels and attractions with the best offering.”
In 2012 D. K. Shifflet & Associates began producing quarterly travel intention reports to help marketers anticipate and plan for fluctuations in travel demand and spending. Winter 2014 intentions will be available in November.
Results based on a representative sample of the U.S. population (n=7612) interviewed in July 2013 by D.K. Shifflet & Associates Ltd. DKSA is located in McLean, VA and has, for the last 27 years, provided the Industry’s most complete consumer based travel data on U.S. residents and their travel worldwide.